Deal with teeth sensitivity at the root .




When you have sensitive teeth, the level of resulting discomfort ranges from mild to severe, depending on the condition. More worryingly, this condition can also be an early warning sign of more serious dental problems.

Sensitive teeth is caused by the layer under the enamel (dentin) or the layer covering the root (cementum) becoming exposed due to receding gums. The exposed areas respond to stimuli, such as heat and cold and sometimes overly sweet and spicy foods, triggering pain.

If you are experiencing teeth sensitivity, do get it checked out as it may be a precursor of gum disease. Dentists have recognised a close link between teeth sensitivity and gum problems.

Globally, over 50% of those suffering teeth sensitivity also report signs of gum problems. A study conducted in 2010 indicated that nine out of 10 Malaysian adults suffer from gum problems (Malaysia National Oral Health Survey for Adults (NOHSA) 2010) – a truly alarming number indeed.



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“Teeth sensitivity and gum problems are prevalent in the country; yet, such issues go under-detected and under-treated,” says University Malaya Dental Faculty Department Of Restorative Dentistry lecturer Dr Cheah Chia Wei.

“The growing number of sufferers we see are also not proactively managing either symptoms. These two issues are inter-related and would be required to be simultaneously addressed.”

Reports show that 44% of people suffering sensitive teeth opt to change their tooth-brushing habits to avoid the affected areas. This can lead to a sticky film of bacteria called plaque, which if not removed by twice-daily brushing can build up and cause swelling, bad breath and discomfort when brushing or flossing.

Dentists agree both these symptoms need attention and their patients would benefit from taking control as soon as possible. To deal with this problem at the root, make the wisest choice of oral care products, such as toothpaste formulated specially to target sensitive teeth and its related conditions.


Social media influencers supporting the cause of healthy teeth and gums together with Sensodyne Malaysia (from left) Anzalna Nasir and husband Hanif Zaki, Dr Shazril Shaharuddin, Siti Saleha, Jane Chuck, Gary Yap and Naem Ramli.

If you are experiencing teeth sensitivity, here is a solution for you – Sensodyne, the No.1 tooth sensitivity toothpaste provider in the country (Retail Value Sales data 12 months ending December 2017), has introduced Sensodyne Sensitivity & Gum.

This new dual-action toothpaste has been specially formulated to address two common dental problems – tooth sensitivity and gum problems – with one effective solution.

GlaxoSmithKline Consumer Healthcare Sdn Bhd general manager Bryan Wong said: “We’re launching Sensodyne Sensitivity & Gum to address these two issues simultaneously and to provide relief to patients so that they can continue to do more of the things they love without discomfort.

“Oral health remains our priority and as the No.1 tooth sensitivity toothpaste provider in the country, we are proud to unveil this latest dual action product that will benefit our nation’s oral health concerns.”


Sensodyne Sensitivity & Gum official launch with VIP’s (from left) Malaysian Dental Association honorary general secretary, Dr Chong Zhen Feng, Bryan Wong, University Malaya Dental Faculty Department of Restorative Dentistry lecturer Dr Cheah Chia Wei and Guardian Malaysia Personal Care head, Tiffany Choo.

The all-new Sensodyne Sensitivity & Gum toothpaste has been clinically proven to relieve sensitivity and improve gum health with a dual-action formula that works to actively build a layer over sensitive areas of your teeth to protect them against sensitivity, while targeting and removing plaque bacteria that can cause swollen gums, bad breath and other gum problems.

In conjunction with the launch of Sensodyne Sensitivity & Gum, Sensodyne hosted a roadshow with Guardian Pharmacy at the Blue Concourse, LG2, @ Sunway Pyramid Mall in Selangor where consumers were exposed to knowledge on teeth sensitivity and gum health as well as the “Stains, Chill, Brush Dental Test”.


Dr Shazril Shaharuddin sharing his learnings after taking the ‘Stain, Chill, Brush Dental Test’.

In its pursuit to improve the oral health of the nation, Sensodyne is partnering with the Malaysia Dental Association to provide free dental check up in 815 dental clinics nationwide to encourage consumers to visit dentists regularly for healthier teeth and gums as well as promote good oral care techniques.

Check out the list of participating outlets at Sensodyne Sensitivity & Gum retails in local pharmacies and supermarkets across Malaysia at a recommended selling price of RM16.90 per box and toothbrush at RM10.90. Visit your nearest dentist for more details.

Visit Sensodyne Malaysia’s Facebook page to learn more about the newest member of the Sensodyne family.

Sensodyne Sensitivity & Gum is brought to you by Sensodyne, the World’s No.1 Sensitive Toothpaste Brand.